How do you get a return of almost 200% for every dollar you invest in pay-per-click (PPC) marketing? The answer lies in partnering with the experts to optimize your eCommerce ads instead of learning along the way. Why?
Online advertising seems deceptively simple, but is actually very complicated. You can find tools that make it easy to create and post advertisements with search engines or on social media. However, these simple advertisements won’t impress most consumers in a saturated marketing world, and as such, you will have a harder (or more expensive) time reaching them. You must carefully target and tweak your e-Commerce marketing campaigns to win them over.
For those asking, “What is PPC in marketing?” The answer is Pay-Per-Click advertising. This may be achieved through:
The benefits of PPC for eCommerce include:
The simplest way to start is to sign up for an advertiser account through Google Ads, Bing Ads, or if you want to run PPC on social, Facebook Ads Manager is the best place to start. You create your campaigns and set your overall budget. You will then bid on how much to pay for each action someone takes.
While managing costs, you also need to make your adverts valuable to the search engines or their partners. The higher the price you pay-per-click, the more profitable and desirable it becomes.
Overpaying makes campaigns notoriously expensive while underpaying leads to mediocre results. Striking the correct balance is notoriously difficult for beginners. Partnering with professionals is the best way to get the best returns.
Everything you need to know about e-Commerce marketing is online. There are several helpful tutorials if you have the time to weed them out. The difficulty is that there is also much outdated and conflicting information out there.
Unless you're in the industry, it's difficult to understand the latest marketing trends. You could waste time and money on a less than optimal PPC Strategy. Worse is the opportunity cost - every mediocre campaign causes you to miss potentially good leads.
PPC for eCommerce is a complex blend of marketing expertise and technical know-how. By partnering with The eCommerce Quarterback, you can leverage our skills for impactful, successful campaigns.
Contact us today to schedule your free appointment and discuss improving your PPC for eCommerce results.
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