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Top eCommerce Marketing Trends for 2022

It's essential to stay-up-to-date on the latest eCommerce marketing trends and ensure your business's continued growth and success in 2022 and beyond.
Jon Cogan
December 29, 2021

eCommerce has become a leading alternative for virtually everything, from buying groceries to booking appointments, managing a team, and so much more. All that’s happened in the past two years, it’s forced companies to become more creative. As a result, we have tapped into an unlimited supply of online engagements that has seen massive evolution over the years. 

Virtual and Augmented Reality (VR and AR)

When it comes to both virtual and augmented reality, they have similar aspects in common. While the consumer isn’t physically present to buy the item or see a place, they can experience it using VR and/or AR. These digital realities help customers try on a new pair of glasses from the comfort of their home, or experience the interior of a property without being there in person (3D or virtual tour). 

In eCommerce, both VR and AR play a critical role in user experience. AR and VR is what stands between the product and the buyer. If the user can get a close enough experience to the real thing, it helps them make a confident decision. 

Chatbot AI 

Chatbots are changing the way consumers and businesses communicate. Again, during these eCommerce changes, chatbots have proven to be more useful in aiding with certain things like FAQ, telemarketing, cross-sales, and so much more. 

When a chatbot is trained to understand some of the most basic questions that consumers may have about the product and services, it makes the user experience easier. Having a chatbot available to help customers during after office hours is a win-win for the business and the customer. 

Using Instagram and Social Platforms to Market

A few years ago, who would have thought that people would be able to use social media marketing to leverage sales and advertising? Now with Instagram and influencers, businesses are using this to their advantage and getting the word out on a larger scale. 

Instagram is so versatile for the business owner that it allows businesses to connect their product catalogues to their Instagram profile. 

Shoppers don’t have a complicated process when it comes to Instagram shopping because while signed in, they can browse catalogues, compare prices and shop without leaving the platform. 

Environmentally Friendly 

It’s not just brick-and-mortar establishments that are bracing the environment; eCommerce networks are also reducing their carbon footprint. Selling eco-friendly products are here to stay and a winner because customers are often more than willing to support a good cause. Eco-products may include things that protect the environment with repurposed and recycled products. 

Utilizing the Power of Omnichannel Sales

As an entrepreneur, you may find it convenient to sell only through your website or only through Amazon. It’s understandable why this is more convenient since only one channel is updated and maintained. But, consumers have more trust in brands that are available on other channels too. If you think about it, selling on multiple channels will help you reach more potential clients. Omnichannel sales is definitely an e-commerce trend in 2022 to utilize.

Easy and Fast Payment options

Customers love convenience, and what better way to help them experience this at the end of their shopping process than with an easy payment option? Several payment options should be available to accommodate many shoppers. At the same time, the checkout should be quick and not waste time since time is a valuable commodity. 

Following trends is important to succeed in business. Take the opportunity to use e-commerce trends to boost your business for the year 2022.

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