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How to Drive Traffic to Your Website Without SEO

Having a comprehensive digital marketing plan with diverse optimization strategies will protect your website traffic from changing Google algorithms and provide more consistent results, supporting the longevity of your business's success.
Jon Cogan
September 24, 2021

Relying solely on SEO to drive traffic to your website can be risky because Google algorithms and search trends change over time. Instead, having a diverse toolkit of optimization strategies provides better and more consistent results.Here are the top strategies for increasing website traffic without SEO.  

Content Marketing 

Content marketing allows you to organically advertise your brand through original and engaging high-quality content like blog posts, podcast episodes, infographics, and YouTube videos. Producing high-quality content requires time and dedication. Not only will investing in content marketing pay off by attracting customers, but it will also help build a consistent brand image and brand voice. The more original content produced by your brand, the more likely you are to be seen as an expert in your field, both by customers and by Google’s algorithm. You can also experiment with different formats like audio clips, photos, and videos to see which resonate best with your target audience.  

Invest in Paid Advertisements

Content marketing is very beneficial for a brand, but it can also take a while to show results. Paid advertisements offer quicker results, and you are in complete control of the budget. According to a Statista survey, in 2019 approximately 321.85 million users in North America accessed social networks. Paid ads can generate hundreds of clicks to your website. With detailed customer targeting options, it is easier than ever to get your ads in front of the right people. Targeted ad campaigns will help put your brand in front of your target audience without wasting money on mass advertising. 

Use Social Media 

As stated earlier, almost everyone is using social media today. Increasing your social media efforts will boost brand awareness, reach new users and increase website traffic. 

Remember, most people are on social media for entertainment and don’t want to be overwhelmed with obvious marketing tactics. Develop positive relationships with your potential followers by providing valuable content, such as informative and engaging posts like How-Tos, fun photos of your employees, or contests and giveaways. Social media can boost engagement and help move consumers along the path to purchase.

Email Marketing 

Email marketing is ideal for building long-term relationships and customer loyalty.Email marketing is one of the most efficient ways to increase website traffic because it lets you reach potential customers directly. Email marketing provides the opportunity for you to introduce sales, ask for feedback and follow up on abandoned carts. Additionally, the ROI on email marketing is huge, seeing an average of 40x return. 

Provide Excellent Customer Service 

Investing in other strategies to boost your brand image and customer engagement will be fruitless if you offer poor customer service. Offering fast and helpful customer service is critical to retaining customers. Happy customers and word-of-mouth is also an effective driver of new business.

Tips for providing excellent customer service:

-      Respond promptly

-      Apologize when you make a mistake 

-      Offer as many solutions as possible 

-      Ask for feedback- providing excellent customer service and asking for feedback is a great way to build positive reviews. 

Diversify Your Strategies

You shouldn’t rely on SEO to increase your website traffic because algorithms change and SEO tactics can become outdated. Diversifying your optimization strategies will help you create a comprehensive digital marketing plan. 

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