How to Build Brand Awareness

Make potential customers aware of your brand and what you have to offer with our brand awareness strategy guide.
Jon Cogan
September 26, 2022

Knowing how to build brand awareness is central to your business’ success. Though brand awareness has always been vital in business, it is more crucial today since more people are shopping online.

While browsing through aisles created opportunities to discover new products, those who shop online tend to search for specific brand names. How can potential customers purchase your products or services if they are unfamiliar with your brand?

In this post, we will take a closer look at brand awareness, from what it is to how to improve it.

What Is Brand Awareness?

Brand awareness is a term that describes how well your target audience recognizes your business. The three levels of brand awareness are:

  • Brand name awareness
  • Product or service offering awareness
  • Brand attribute awareness

Establishing all three levels of brand awareness is crucial to your marketing efforts because doing so helps promote your business, products, or services effectively.

Why Brand Awareness Is Important

It's essential to know not just how to build brand awareness but why it's important:

  • Fostering trust: Once consumers bond with your brand, they are more likely to make repeat purchases.
  • Creating association: Brand awareness can help consumers associate service or product with your business.
  • Increasing sales: People are more likely to purchase products and services from brands they are familiar with.
  • Increasing profits: Increased sales will covert into higher profits.
  • Establishing influence: Businesses with better brand awareness recruit better talent and more easily make strategic partnerships.

How to Improve Brand Awareness

Building brand awareness is all about putting yourself out there in strategic ways. Here are a few things to do when learning how to improve brand awareness.

Develop a Strong, Consistent Tone of Voice

Consistency is critical not only in logo and colour but also in the words you choose and how you communicate. A strong, consistent tone of voice will help your business stand out.

Capitalize on SEO and Content Marketing

Besides setting up your SEO around the keywords related to your business, you should create content that revolves around topics that match your potential customers' interests. Doing so will help you move up the search engine result rankings.

Increase Engagement on Your Social Media Platform

Interact more with the content your potential customers, partners, and followers are posting.

Utilize Paid Ads

Various search engines and social media platforms make it easy for you to streamline your awareness strategy through paid ads. These features help you specifically target those interested in services or products like yours.

Implement Referral Programs

Referral programs help you boost brand awareness effectively, with shoppers more likely to choose a business their friends or family recommend.


Establishing and building your business’ brand awareness goes a long way in helping you attain and retain loyal audiences that will choose your products or services time and time again.

Contact Ecommerce Quarterback, an ecommerce marketing professionals in Toronto to learn more tips on how to build brand awareness and let our proven systems facilitate your business’ success.

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