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Ecommerce Platform: Choosing the Best for Your Business

Choosing the right eCommerce platform is a critical decision for any business looking to establish an online presence. With this guide, you can make an informed choice that empowers your online success.
Jon Cogan
June 15, 2023

Are you an eCommerce business looking for the best platform to help scale your operations and maximize profits? Look no further! In this post, we'll explore what ecommerce platforms are, factors to consider when choosing one, and our top picks for the best ecommerce platforms in 2023. With our expert guidance, you’ll be able to choose the perfect platform that suits your unique business needs.

Understanding Ecommerce Platforms

When it comes to building an online business, choosing the right ecommerce platform can make all the difference. Bigcommerce and other popular platforms offer a range of features that can help businesses streamline their checkout process, manage customer data, and boost sales. However, comparing these different options can be overwhelming for many entrepreneurs.

To choose the best ecommerce platform for your business, start by assessing your specific needs and goals. Consider factors such as pricing models, customizability options, and customer support when making your decision. With careful research and thoughtful planning in place from the outset of establishing an online store or presence - you'll have a solid foundation to scale beyond your wildest dreams!

What is an Ecommerce Platform?

Ecommerce platforms are software applications specifically designed for building and running online stores. They provide a range of features to help businesses sell their products or services online, such as product catalogs, checkout processes, payment gateways, and shipping integrations. One common feature of all ecommerce platforms is the ability to manage customer data effectively.

Compared to traditional websites that require custom coding or web development skills, ecommerce platforms offer an out-of-the-box solution for businesses looking to establish an online presence quickly. Most importantly, these platforms are optimized for generating revenue through sales and conversion optimization tactics which provides significant advantages over traditional websites built without this specific focus on eCommerce capabilities.

Types of Ecommerce Platforms

Hosted (SaaS), self-hosted, and open-source platforms are the three main types of ecommerce platforms. Hosted ecommerce platforms are managed by a third-party service provider who allows businesses to build their online stores on their platform. These providers handle hosting, security, maintenance and updates for a monthly fee. Self-hosted platforms allow businesses to host their own website while providing control over customization options with no recurring fees or commissions charged per transaction. Open-source software is free but requires technical expertise in building an online store from scratch.

Comparison of popular hosted ecommerce platforms like Shopify and BigCommerce reveals features such as ease of use, scalability options, customer support quality and pricing structures that differ between them.

Overview of popular open-source ecommerce solutions like Magento and WooCommerce reveal benefits such as complete customizability without restrictions on functionality or design elements unlike the proprietary limitations faced with hosted ones.They offer integration into multiple payment gateways for checkout purposes among other advantages appreciated by developers building modern e-commerce sites for clients or businesses seeking independence from subscription models offered by larger corporations dominating market shares in this space.

Benefits of Using an Ecommerce Platform

Ecommerce platforms offer a range of benefits for businesses looking to establish and scale beyond their wildest dreams. Here are some key advantages to consider:

  • Scalability: Ecommerce platforms can help businesses scale their operations easily, as they provide the infrastructure and tools needed to manage large volumes of orders and customers.
  • Customizability: Different ecommerce platforms offer varying levels of customization options, allowing businesses to tailor their online stores according to their unique needs and branding.
  • Marketing features: Ecommerce platforms offer a range of marketing features that enable businesses to promote products online, such as SEO optimization, social media integration, email marketing tools, and more.

Whether you're building a new business or looking for ways to grow an existing one, choosing the right ecommerce platform is critical. Consider factors like scalability, customizability, checkout process options (e.g., bigcommerce), customer support capabilities (e.g., comparison), and marketing features when making your decision.

Factors to Consider When Choosing an Ecommerce Platform

When choosing an ecommerce platform, it is important to consider factors such as scalability and customization. Your platform should be able to grow with your business while also allowing you to tailor the user experience to meet your customers' needs. Additionally, ease of use is another key factor that should not be overlooked as it can save time and resources when managing your online store.

Integrations and security are also critical considerations when selecting an ecommerce platform. You want a system that seamlessly integrates with other tools and software you may already be using in order to streamline processes. Security measures must also be robust enough to protect both customer data and your own business interests from potential cyber threats or data breaches.


When establishing an Ecommerce platform, one of the essential aspects to keep in mind is your budget. Subscription fees, transaction fees, and hosting costs are some of the crucial expenses that can impact your bottom line significantly. It’s important to carefully evaluate all potential expenditures associated with your ecommerce platform before finalizing a decision.

Subscription fees often vary based on features provided by different platforms. Transaction fees may also differ depending on payment gateways used—some payment processors charge less than others per transaction. Finally, consider the costs involved in hosting your website on dedicated servers versus cloud-based services when evaluating hosting costs for your ecommerce platform.


To truly scale your Ecommerce business, you need an ecommerce platform that offers flexibility to handle increased traffic and product offerings. A scalable platform should also have the ability to add new features and functionality easily without compromising on performance or stability. Ideally, it should be compatible with third-party tools for growth, such as marketing automation software or shipping providers.

In short, scalability is about future-proofing your Ecommerce platform by ensuring it can grow alongside your business without requiring a complete overhaul down the line. By choosing a scalable ecommerce platform from the outset, you'll save time and resources in the long run while positioning yourself for success no matter how large you grow.


Themes and templates availability is a crucial feature to consider while choosing an eCommerce platform. A wide range of customizable themes and templates allows businesses to create a unique online store that stands out from the competition. With many pre-designed options available, platforms should allow users to select, preview, and customize their chosen theme with ease.

Ease of customization without coding knowledge required is another critical factor in selecting an eCommerce platform. Platforms should provide user-friendly tools that can be used by anyone without prior technical experience or hiring third-party developers. Drag-and-drop interfaces or intuitive dashboards make it easy for business owners to design their website's layout and make changes on the fly.

Flexible CSS/HTML editing options are necessary for those who want greater control over customizing the look and feel of their online store beyond what's offered through pre-designed templates. An ideal platform provides access to source code so experienced web designers can fully customize aspects such as typography, colors, animation effects giving your brand its signature look at every touchpoint across all devices.

Ease of Use

A user-friendly interface is essential for an ecommerce platform to ensure ease of use, and this can be achieved through a well-designed navigation system. A streamlined checkout process is equally important as it reduces cart abandonment rates and increases sales conversions. Additionally, providing support resources such as tutorials, documentation, and customer service ensures that users have the necessary guidance to navigate their way around the platform without any difficulties.

  • User-friendly interface for easy navigation and management of store operations
  • Simple checkout process that reduces cart abandonment rates
  • Availability of support resources such as tutorials, documentation, and customer service


Our ecommerce platform offers seamless compatibility with popular payment gateways such as PayPal, Stripe and more. We also integrate seamlessly with shipping carriers like FedEx and USPS to ensure your customers receive their orders on time. Furthermore, we offer integration with marketing tools like Google Analytics and Facebook Ads that allow you to track website traffic and optimize ad campaigns for increased conversions. With our integrations, you can streamline your online business operations while providing a top-notch customer experience.


PCI compliance certification, SSL encryption technology, and frequent security updates from the platform provider are crucial elements for ensuring the safety of your ecommerce site. These measures protect both your business and customers from potential threats such as data breaches or fraud.

Here are some key points to keep in mind when it comes to security on an ecommerce platform:

  • PCI compliance certification is necessary for accepting credit card payments securely.
  • SSL encryption technology provides an added layer of protection by encrypting any sensitive information transmitted between the browser and server.
  • Frequent security updates from the platform provider ensure that any vulnerabilities are addressed promptly, minimizing risk exposure.

By prioritizing these aspects of security when choosing an ecommerce platform, you can build trust with customers and safeguard your business against potential risks.

Top Ecommerce Platforms to Consider

When it comes to choosing the top ecommerce platform for your business, there are a few key options that stand out from the rest. Shopify is one of the most popular choices, offering an easy-to-use interface and powerful features for online retailers. Magento is another top contender, especially for larger businesses with more complex needs. WooCommerce is a great option for those already using WordPress as their website platform, while BigCommerce offers extensive customization options and scalability.

All of these platforms have their own unique strengths and can help take your ecommerce business to new heights. Consider factors such as ease of use, pricing, integrations with other tools you may be using (such as email marketing software or accounting tools), and scalability when deciding which one will work best for you. With the right ecommerce platform in place, you'll be well on your way to achieving all your goals in online retail success!


Shopify is a popular ecommerce platform that operates on a hosted system. This means that Shopify takes care of all the technical aspects, including hosting and maintenance. As such, users need not worry about web development or server management issues when using Shopify.

Scalability and customization are crucial for any ecommerce company looking to grow its business online. On Shopify, scalability is easy to achieve through the use of various features like automated shipping rates and abandoned cart recovery tools. Additionally, customization can be achieved through apps from the Shopify App Store or by adjusting themes in-house.

Payment processing and security are critical components for any ecommerce platform aiming to create trust with customers while facilitating sales transactions securely and efficiently. With numerous payment gateways integrated into its system, including PayPal, Apple Pay & Google Pay; SSL encryption; fraud analysis; chargeback protection policies - Shopify provides merchants with everything they require when it comes to secure payment processing options in order to ensure their customer's personal data remains protected at all times throughout every transaction made under their name on the site!


When it comes to Magento, businesses must choose between the open source and enterprise solutions. The right version depends on specific needs and budget. While small businesses with limited resources can benefit from the free open-source version, larger companies may need more advanced features available in the enterprise solution.

Magento offers a user-friendly backend for managing large inventories effectively. With its intuitive interface, businesses can view products, orders, customers and sales data all in one place. This saves time while ensuring efficient inventory management.

Customizing an ecommerce store is essential to building a brand identity that resonates with target customers. Magento makes this possible through its customizable frontend options that allow for personalization of themes and layouts according to business preferences. This enhances customer experience while strengthening brand recognition for maximum impact in today's competitive market space.


WooCommerce, an ecommerce platform that seamlessly integrates with WordPress, offers flexibility and affordability to online businesses. It boasts a vast library of free and paid add-ons that cater to specific business needs. Understanding its cost structure is vital in determining the most suitable plan for your business.

As a "WordPress first" platform, WooCommerce leverages the popularity of WordPress as a website builder while providing robust ecommerce features. This integration allows users to manage their entire online presence from one dashboard without compromising functionality.

Non-technical users can customize their WooCommerce stores using codeless integrations and plugins available on the platform's marketplace. These user-friendly tools empower entrepreneurs to create professional-looking websites without breaking the bank or relying on developers' services.


Looking for an all-in-one ecommerce platform hosting solution? Look no further than BigCommerce. This platform offers numerous advantages, including built-in SEO, marketing and analytics tools that can help you optimize your site's performance. You'll be able to easily manage everything from product listings to customer orders right within the same system, streamlining your operations and helping you stay on top of your business.

For advanced retailers looking for a more customized experience, BigCommerce also offers "headless commerce" integration capabilities that allow you to decouple the front-end user interface from the back-end functionality of your store. This opens up a whole new world of possibilities in terms of customization and flexibility - making it easier than ever before to create a truly unique online shopping experience for your customers.


Wix is a cloud-based website builder and ecommerce platform used by both entrepreneurs and small business creatives due to its user-friendly interface and range of customizable templates. Wix provides built-in e-commerce features such as secure payment gateways, inventory management, shipping options, and other essential e-commerce functionalities.


Thorough research is critical when selecting the right ecommerce platform for your business. Knowing your specific requirements and conducting comprehensive market analysis can help you make informed decisions that align with your growth goals. Additionally, future-proofing your business by choosing a scalable ecommerce platform ensures that you won't outgrow the technology as your business expands and evolves. By taking these steps, you'll be in a much better position to select an ecommerce platform that meets all of your current needs while also supporting future growth opportunities for years to come.

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