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9 Tips for Creating A High-Converting Landing Page

Optimize your landing page design by prioritizing the needs and desires of your target audience. Discover how integrating these nine elements can boost your conversion rates and transform visitors into loyal customers.
Jon Cogan
May 29, 2023

A well-designed landing page is critical for the success of any eCommerce business.  Your landing page plays a large role in developing a prospective customer’s first impression of your brand and ultimately influences whether or not they make a purchase. In this article, we discuss 9 actionable tips for creating a high converting landing page that will help you achieve your business goals. 

Design An Attractive Hero Fold 

The hero fold is the first thing that visitors see when they land on the page, and it sets the tone for their entire experience. An attractive and well-designed hero fold can create a positive first impression and make visitors more likely to engage with the rest of the page.

Display Your Contact Information

To increase conversions you need to alleviate any reservations people may have that would deter them from making a purchase. Sharing your contact information establishes your business’ credibility and allows potential customers to seek clarification before committing to a purchase.

Write A Catchy Headline 

Your headline plays a crucial role in determining whether a visitor will stay and engage with your content or leave. A well-crafted headline can communicate the key value proposition the product being offered, and create a sense of urgency or curiosity that compels visitors to read on and take action.

Use Interesting SubHeadings to Break Up Copy 

Interesting subheadings can make a landing page more engaging and effective. Subheadings break up the content into manageable chunks that are easy to scan, making it easier for visitors to find the information they are looking for. Subheadings that include targeted keywords can also improve the SEO of the landing page.

Write Great Copy 

Clear messaging reduces confusion and builds trust with the visitor, increasing the likelihood of them making a purchase.  Remember the transformation principle, no one wants your product or service. They want the result it promises. Focus on these results and talk about benefits over features.

Use Visuals 

Add visual elements throughout your text to break it up and make it more engaging and attractive. Visual elements keep viewers on the page  longer and reduce your bounce rate. Remember to optimize your landing page for mobile so the images display nicely on desktop and mobile devices. 

Create Balanced Structure 

Your landing page should have relevant design elements that help your brand stand out with little to no distractions. A balanced structure includes an easily navigable page, readable font, no clutter, concise messaging and an action button. 

Develop A Well-Defined Call to Action 

A well-designed CTA should be clear, concise, and visually appealing, with a strong sense of urgency and a compelling reason for the visitor to take action. It should be prominently located on the page and use action oriented language that conveys a sense of urgency, such as "Buy Now" or "Limited Time Offer."

Offer Social Proof 

Prospective customers want proof that your product is worth their money. Including social proof on your landing page in the form of customer reviews, testimonials and product ratings will motivate customers to purchase, increasing conversions.

Increasing Conversions

Remember to focus on the needs and desires of your target audience when designing your landing page. By incorporating these nine elements into your landing page design you can increase your chances of converting visitors into customers.

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