7 Reasons To Partner With An eCommerce Marketing Agency

eCommerce comes with many moving parts that require expertise. Here are 7 reasons partnering with an eCommerce Marketing Agency can bolster your success.
Jon Cogan
July 19, 2021

It's essential to have a partner by your side who can help you with eCommerce marketing strategies to avoid getting overwhelmed. In this post we look at seven reasons why hiring an eCommerce marketing agency may be suitable for your company!

Management Experience

For a small investment, you can hire an eCommerce marketing agency to handle your ads while freeing up valuable time for other essential business duties.

When you have a team that has already worked with other eCommerce clients, they will be able to write compelling copy, manage your ads, help create landing pages, and work with you toward your business goals.

Understanding Creative Design

One of the main advantages is that agencies typically have a team of designers on staff who work closely and quickly with clients to create custom creatives tailored to your brand that adhere to brand standards.

A good eCommerce marketing agency will showcase your products in a variety of formats and design types. For example:

  • Retargeting Ads
  • Display Ads
  • Facebook Ads

A good design agency can create crisp copy that quickly demonstrates how your product will positively impact their busy lives.

Facebook Marketing Knowledge

Facebook can be a lucrative marketing tool when used strategically. With so many features so precise that it is mind-boggling, many advertisers don't see results without help from an expert.

With a Facebook audience of more than two billion, an eCommerce marketing agency will use this data set to find common demographics, interests, and behaviours from which they can target new consumers.

SEO Expertise

Search engine optimization is imperative to stand out in search results. If your site appears higher on a Google or Bing search and you are rewarded with more organic traffic, it will be easier for customers to find the products they are looking for. Quality eCommerce marketing agencies understand that SEO tactics can work wonders for an online business and look at:

  • Keyword Research
  • Keyword Optimization
  • Site Speed
  • Site Errors
  • Site Structure
  • Link Building
Professional-Level Content Marketing

To keep up with your market, you need an eCommerce marketing agency that has talented content presenters who can craft engaging posts and videos tailored to your target audience.

Every eCommerce marketing strategy should include blog posts, videos, and premium content. Ask your agency for a monthly publication calendar that outlines where each document will be published at what time and how you can help spread it around.

A good agency will help you determine a few things:

  • What are my goals?
  • Who are my customers?
  • What stages does my average customer go through?
  • How often to publish new content?
  • Where to promote content?
Email Marketing Expertise

Email can be an advantageous marketing channel and with a high ROI (38$ per dollar) you really can't go wrong.

Consumers receive dozens of emails daily due to work and personal use, so you'll need an email marketing team with expertise in crafting attention-grabbing content if you want your message to succeed.

An eCommerce agency will also automate the work of list engagement, segmentation, and behavioural triggering so you can focus on other essential duties without the risk of low revenue generation.

Partnering Can Save You Money.

Hiring an eCommerce marketing agency will have a big payoff for those who are just getting started or those who know their time is better spent elsewhere in their business.

When you want to take your business to the next level but don't know where to start, there is no need to spend hours of your time researching and planning out strategies.

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