The Huddle - Episode 1:

Increasing your average order value means increasing your returns. They allow you to take on higher CPAs which builds your customer base up faster. In short, higher order values increase your eCommerce profits. On this edition of The Huddle, I review 6 easy ways to increase your AOV!

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1. Cross Selling:

Suggest a product related to the one your customer is about to purchase.

Key to this play: The suggested product should not exceed 60% of the value of the main purchase

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2. Offer a Volume Discount:

Offer a discount after a specified order value or number of items in the customer's cart.

Key to this play: A progress bar running on your site to show how close the customer is to receiving the discount.

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3. Offer a Gift with Purchase:

Free gift over a specific order value. Example: Spend $50 or and and get a free X.

Key to this play: A progress bar running on your site to show close the customer is to receiving the free gift.

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4. Bundle Products:

Pair a variety of related products together to offer as a package deal, allowing customers to discover product they might not have otherwise purchased separately.

Key to this play: Discount the bundle so it's priced less than items sold separately.

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5. Loyalty Program:

Encourage spending more by rewarding customers with points for every dollar they spend.

Extra yardage: Drives customer retention / repeat orders.

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6. Free Shipping:

If a customer can get free shipping if they spend a little more, they will.

Extra yardage: Free shipping also increases conversion rates. You will essentially be acquiring more customers at a higher initial purchase value.
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