You are running Facebook ads and it's going pretty well. Now it's time to scale up, but it's not as easy as it looks. Here are 5 tips to perfectly scale your Facebook Ad campaigns!
Set clear CPA and RoAS goals and quickly turn off underperformers.
Key to this play: Take advantage of automation and set rules such as pausing and replacing ads that are costing more than your bid caps.
Along with increasing your daily spend as returns warrant, spread out your spend by splitting your audiences.
Example: Spreading your spend out over audiences split by age and gender.
Scaling to much too fast has shown to significantly increase your CPAs.
Key to this play: Add spend to high performers a little at a time and continue to monitor ad costs and overall performance.
It can be next to impossible to scale when audiences are tiny due to hyper-targeting.
Key to this play: Keep an eye on the audience size as you set your audience, making sure the audience is scalable over time.
When scaling, go beyond the 1% look-a-like audience and source a broader base.
Key to this play: Keep your 1% look-a-like audience on intact and on it's own, and test the braoder groups.
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